A brand story just as admirable as surprising, Phoenix Hydraulic Presses was risen from the ashes of its predecessor (hence, the name) to become a new, better manufacturer for manufacturers. As a new version of an old business, it was most important to communicate their years of experience and fine craft alongside the new life and passion for their products.
When constructing the letterforms and container of the mark, I looked to the actual structure of the product, hydraulic presses, for inspiration.
- Concept & Design
This was a student project, regrettably.